Protect your big idea

Whether you’ve just had that big idea or you’re about to launch your new app, the importance of protecting your intellectual property (IP) can’t be stressed enough.

So many start-ups don’t realise that it’s often too late to take steps to protect their IP once the cat is out of the bag. Unfortunately, it’s generally in the very early days, when start-ups are light on cash but full of enthusiasm to get their service or product out there, that the biggest mistakes are made.

A few examples of some all too typical mistakes include: companies not owning the IP of their new software, failing to get Non-Disclosure Agreements from consultants and filing the wrong patent (or none at all) for your product.

So what’s to be done? Many start-ups just assume that legal advice is unnecessary and too expensive in the early stages. In fact, the opposite is true. A little bit of spending upfront can save you a lot of time and money later on. And if your business hasn’t got cash to burn, you’ll want to make sure you get the best deal possible. That’s where we come in.

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